{"id":6091,"date":"2022-03-13T11:42:18","date_gmt":"2022-03-13T10:42:18","guid":{"rendered":"https:\/\/spm360.com\/?p=6091"},"modified":"2022-03-13T11:43:21","modified_gmt":"2022-03-13T10:43:21","slug":"graphispag-2022-apostara-per-la-impressio-digital-i-la-sostenibilitat","status":"publish","type":"post","link":"https:\/\/spm360.com\/ca\/graphispag-2022-apostara-per-la-impressio-digital-i-la-sostenibilitat","title":{"rendered":"Graphispag 2022 apostar\u00e0 per la impressi\u00f3 digital i la sostenibilitat"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">La fira de refer\u00e8ncia a la ind\u00fastria gr\u00e0fica, Graphispag, posar\u00e0 el focus aquest 2022 en la digitalitzaci\u00f3, la sostenibilitat i la personalitzaci\u00f3. A l&#8217;esdeveniment, que tindr\u00e0 lloc del 24 al 27 de maig, s&#8217;apostar\u00e0 per f\u00f3rmules m\u00e9s avan\u00e7ades de la <a href=\"https:\/\/spm360.com\/impresion\/digital\" target=\"_blank\" rel=\"noopener\">impressi\u00f3 digital<\/a>.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">La nova edici\u00f3 de la fira referent al m\u00f3n de la ind\u00fastria gr\u00e0fica servir\u00e0 perqu\u00e8, juntament amb Hispack, el sal\u00f3 barcelon\u00ed del packaging, es rellanci la recuperaci\u00f3 del sector.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">La impressi\u00f3 digital, la impressi\u00f3 de la immediatesa<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La fira mostra tant les <strong>formes d&#8217;impressi\u00f3 tradicionals com els processos d&#8217;impressi\u00f3 nous<\/strong>. Se centrar\u00e0 especialment en els nous suports, materials i tintes i sobretot en processos d&#8217;impressi\u00f3 totalment sostenibles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En aquest \u00e0mbit, la impressi\u00f3 digital hi tindr\u00e0 un paper important, ja que permet la <strong>modernitzaci\u00f3 del sector.<\/strong> Suposa, tamb\u00e9, un nou repte per a les arts gr\u00e0fiques i aporta al negoci versatilitat i flexibilitat en oferir sistemes que aporten solucions m\u00e9s creatives per al client final, aix\u00ed com altament sostenibles.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Personalitzaci\u00f3 de la ind\u00fastria gr\u00e0fica<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">D&#8217;altra banda, el m\u00f3n gr\u00e0fic avan\u00e7a cap a la personalitzaci\u00f3. Un estudi de Deloitte mostra que els <strong>serveis i els productes personalitzats adaptats a les exig\u00e8ncies dels clients<\/strong> tenen molta m\u00e9s acceptaci\u00f3. Aix\u00f2 \u00e9s el que feia que el client estigu\u00e9s disposat a pagar m\u00e9s diners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Els clients ja <strong>demanden productes \u00fanics, diferents<\/strong> i a mida. La impressi\u00f3 digital permet aquesta customitzaci\u00f3 a l&#8217;instant obrint noves vies de negoci, com ara, per exemple, amb la <a href=\"https:\/\/spm360.com\/ca\/impressio-de-sobres-aixi-ho-pots-fer-rapid-i-personalitzable\" target=\"_blank\" rel=\"noopener\">personalitzaci\u00f3 de sobres<\/a>. Sectors com el retail, la publicitat, el <a href=\"https:\/\/spm360.com\/ca\/marqueting-directe\" target=\"_blank\" rel=\"noopener\">m\u00e0rqueting directe<\/a> i el packaging apliquen ja la personalitzaci\u00f3 per guanyar nous clients i retenir els actuals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Graphispag mostrar\u00e0, doncs, les possibilitats creatives i de comunicaci\u00f3 que el sector gr\u00e0fic ofereix. Tot aix\u00f2 <strong>sense oblidar aquells \u00e0mbits on s&#8217;est\u00e0 notant m\u00e9s la reactivaci\u00f3<\/strong>, com \u00e9s el de la impressi\u00f3 comercial, la publicitat exterior, la publicitat promocional o els esdeveniments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El sal\u00f3 est\u00e0 organitzat per Fira de Barcelona en col\u00b7laboraci\u00f3 amb \u201cGraphispag Asociaci\u00f3n\u201d.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La fira de refer\u00e8ncia a la ind\u00fastria gr\u00e0fica, Graphispag, posar\u00e0 el focus aquest 2022 en la digitalitzaci\u00f3, la sostenibilitat i [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6092,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-6091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat"],"_links":{"self":[{"href":"https:\/\/spm360.com\/ca\/wp-json\/wp\/v2\/posts\/6091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spm360.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spm360.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spm360.com\/ca\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/spm360.com\/ca\/wp-json\/wp\/v2\/comments?post=6091"}],"version-history":[{"count":2,"href":"https:\/\/spm360.com\/ca\/wp-json\/wp\/v2\/posts\/6091\/revisions"}],"predecessor-version":[{"id":6095,"href":"https:\/\/spm360.com\/ca\/wp-json\/wp\/v2\/posts\/6091\/revisions\/6095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spm360.com\/ca\/wp-json\/wp\/v2\/media\/6092"}],"wp:attachment":[{"href":"https:\/\/spm360.com\/ca\/wp-json\/wp\/v2\/media?parent=6091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spm360.com\/ca\/wp-json\/wp\/v2\/categories?post=6091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spm360.com\/ca\/wp-json\/wp\/v2\/tags?post=6091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}